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Acamar Films appoints Chief Content & Audiences Officer with Bing poised for major global expansion

Acamar Films, the independent studio behind the International Emmy Award-winning pre-school series Bing, has announced that Jodie Morris will assume the newly created role of Chief Content & Audiences Officer with immediate effect.

Jodie joined Acamar two years ago and has been instrumental in leading the organisation’s successful development and implementation of a global strategy across a range of digital platforms and content formats. Reporting to Mikael Shields, Acamar’s CEO and Producer & Series Voice Director of Bing, Jodie will take on an expanded leadership role within the company, overseeing the future strategy, planning and operation of the global distribution of Bing content, and of driving audience growth across all platforms.

Under Jodie’s leadership, Bing has already achieved remarkable digital audience growth. The last 12 months in particular have witnessed exponential rises in views across a global YouTube network, significant growth across social media channels and over 750,000 downloads of Acamar’s proprietary Bing: Watch, Play, Learn app – an on-demand and games offering, launched in September 2019 and currently available in the UK, Italy and Poland.

With a wide range of major new local language productions now underway, Acamar is committed to deepening its relationship with the global pre-school audience – with a focus on broadening its Bing content offering, building a series of strategic platform-partnerships and expanding Bing’s geographic reach. 

Bing continues to deliver outstanding performances across global linear and on-demand platforms, with the BBC having confirmed over 66 million iPlayer requests for Bing within just 3 months in 2020. A new series of Bing is currently enjoying high ratings as it launches internationally.

As Chief Content & Audiences Officer, Jodie will work closely alongside Mikael Shields, Sandra Vauthier-Cellier (Chief Commercial Officer), Julie Fitzjohn (Chief Operations Officer) as well as the broader Acamar leadership team to build on the organisation’s remarkable success. 

Tweets by ‎@AcamarFilms

We're delighted to be expanding our UK licensing programme for Bing in 2021. Lots of exciting new Bing Things to come! http://www.acamarfilms.com/bing-announces-new-uk-partners-exciting-product-expansion/?preview=true&_thumbnail_id=2636

We now have 18 wonderful licensees for Bing in the Benelux region, including our newest partner, Caresse BV! Plus, we have renewed with Vadobag, Aymax and Veldkamp. Thank you @LcnseConnection for helping us grow Bing's licensing programme! http://www.acamarfilms.com/bings-benelux-momentum-continues/

Woo-hoo! We’re celebrating ONE MILLION downloads of our Bing: Watch, Play, Learn app. Currently available in the UK, Italy and Poland… And rolling out in more markets soon!

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You can contact Acamar Films by email or by post:

Acamar Films Limited
Ground Floor
The Rotunda
42-43 Gloucester Crescent
London NW1 7DL

info@acamarfilms.com

Tel: 020 3675 7450