The latest news from Acamar Films
London, 21 June 2017: Acamar Films is bringing Bing and Flop to UK shopping centres and toy stores in an experiential tour in partnership with The Entertainer and Toys ‘R’ Us later this year.
The Bing Tour will visit shopping centres where The Entertainer is located and selected Toys ‘R’ Us stores nationwide, offering pre-schoolers a unique experience to interact with the award-winning show.
Kicking off on Thursday 3 August, the tour will travel to 13 locations offering Bingsters the opportunity to meet Bing and Flop while interacting in a themed play area with fun and games. Fans will also take home a pair of Bing ears and stickers.
The initiative is a key element in Acamar Films’ marketing strategy, which aims to extend the Bing offering beyond the TV screen, bringing the entertainment to wherever kids and families are.
Lee Harris, Head of Marketing at Acamar Films says: “Bing continues to have enduring popularity amongst pre-schoolers both on and off screen, and we can’t wait to welcome thousands of excited Bingsters and their families to join in the fun with us this summer. We’re always looking for new ways to engage and excite our fans and this is a perfect way to interact with them and their families.”
Katie Gritt, Retail Marketing and PR Manager at The Entertainer said “We are delighted to welcome the Bing Bunny Tour to a selection of centres, where The Entertainer is located. Bing character events are a huge draw to store and continue to be extremely popular so we are looking forward to adding this interactive element to our customer experience.”
Fans will also be able to share pictures of their day via social media using the hashtag #IMetBing for the chance to win a selection of Bing prizes.
The tour will visit the following venues across the UK:
Date Region Shopping Centre
03-Aug Luton The Mall
04-Aug Leicester Haymarket
05-Aug Sheffield Meadowhall
12-Aug Leeds Trinity
17-Aug Birkenhead Pyramids
18-Aug Uxbridge The Mall
19-Aug Norwich Castle Mall
23-Aug Maidstone The Mall
25-Aug Toys ‘R’ Us Sydenham
26-Aug Toys ‘R’ Us Basingstoke
27- Aug Toys ‘R’ Us Gloucester
07-Oct Glasgow Silverburn
28-Oct Sunderland The Bridges
For further information, please contact:
Eva Pitarides at DDA Blueprint
Tel: +44 20 7932 9800 or email firstname.lastname@example.org