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CAA-GBG and Acamar Films serves up new food deal

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London, 24 October 2017: CAA-GBG in partnership with award-winning UK studio Acamar Films has boosted its extensive licensing programme for Bing by securing a deal with leading cake manufacturer BBF, as well as renewing licensing deals with Dreamtex and Egmont Publishing.

Launching in Spring 2018, Bright Blue Foods, one of the leading manufacturers of retailer own label, licensed and branded cakes, will produce delicious Bing celebration cakes, fairy cakes and traybakes that which are sure to be a delight for Bingsters all across the UK.

Carys Delve, Marketing Controller at BBF, says: As one of the UK’s leading ambient cake manufacturers we pride ourselves on the high quality of our products and our choice of partners.  We couldn’t be more excited about working with the team at Acamar. Our new Bing cakes will be irresistibly delicious and will come with a large helping of fun.”

Dreamtex have extended their home textiles license following solid sales of the bedding and fleece blankets and the recently launched shaped cushions and wallpaper. Further new products will launch in 2018.

Andrew Downie, Commercial Director at Dreamtex, says: “We’re really happy to have renewed Bing for a further term. It’s worked very well for us so far, with good selections at retail enabling us to develop a broad range of product. The artwork also translates brilliantly on to textiles and so we are looking forward to launching new designs in 2018.”

Egmont Publishing will also continue to develop its stand-alone Bing magazine, which launched in July 2016 and offers a collection of stories, activities and stickers. The deals add to Acamar’s growing licensing programme for Bing, where toys, clothes, books, puzzles and games continue to drive strong retail success.

Laura Clarke, Senior Licensing Manager at Acamar Films, adds: “We are delighted to bolster our UK licensing activity with these deals. Our relationship with Dreamtex and Egmont continues to deliver strong retail results, while BBF brings a fresh new element to our licensing programme, reinforcing our continual commitment to growth and expansion into new categories.”

 For further information, please contact:

Janet Balmforth at DDA Blueprint

Tel: +44 20 7932 9800 or email janet@ddablueprint.com

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You can contact Acamar Films by email or snail-mail:

Acamar Films Limited
12 Oval Road,
Camden,
London,
NW1 7DH

info@acamarfilms.com