If you're talented, passionate about creating the best pre-school property and an avid collaborator, Acamar Films could be the place for you!
Acamar Films are looking for an experienced Marketing Executive to join their growing team. Reporting into the Head of Marketing, the role sits at the heart of the company in a small, dynamic team to support the brand development and growth for the Emmy and Writer’s Guild Award winning and BAFTA nominated pre-school property – Bing.
You will act as an international brand guardian for Bing and will be genuinely passionate about bringing kids brands to consumers through 360 activations, products, experiences and offerings. The role works closely with internal teams including licensing, content distribution, digital, production and design as well as licensees, international agents, retailers, content partners and external agencies to drive awareness and increased revenues.
We’re looking for someone personable; a team player with lots of enthusiasm, a proactive self-starter with a good creative eye and most importantly, someone who likes to work in an ever-evolving creative and collaborative environment. If you are full of ideas, looking for ownership and growth in your next role with the tenacity to make things happen in complex situations – then this is the role for you!
Support the Head of Marketing in developing and delivering annual integrated marketing and PR plans in the UK and internationally, collaborating with internal teams, freelancers, licensees, agents and agency partners, delivering against our ‘surprise and delight’ mentality
Assist in executing against agreed annual and long-term brand/franchise strategies working closely with internal stakeholders
Evaluate all marketing activity through post campaign analysis and recommendations
Manage the creative process including briefing and creation of core brand and marketing materials including sizzles, content, consumer and trade advertising, digital assets, liaising with translators where necessary
Work closely with Digital Marketing Manager to input into social media schedule and lead the development of consumer e-newsletter
Collaborate with Digital Content team in joint planning, ensuring brand consistency across all platforms
Work alongside Digital Content team to deliver assets to our content partners
Provide trade show and marketing support working closely with the licensing team including sales materials updates and disseminating as required, ensuring regular flow of communication to our internal teams and external agents/licensees
Coordinate and provide retail marketing support on events, campaign activity including briefing of assets and collateral as required
Work directly with licensees and partners on all marketing activities and identify cross promotional opportunities to maximise franchise integration
Act as first point of contact for DVD content partners across all markets, briefing and creation of all artwork, leading the approvals and maximise cross promotional opportunities
Assist in execution of brand partnership initiatives
Coordinate character costume visits alongside brand partners and licensees
Manage the magazine advertising tracker including briefing, approval and delivery of assets by agreed deadline
Manage approval process of all partner and licensee marketing materials ensuring assets adhere to brand guidelines
Coordinate regular monthly brand/franchise meetings as necessary
Frequently track key trends, competitor activity and best practice activations, reporting back to the team
Have a thorough and detailed knowledge of Bing, it’s ethos and content of each of the 78 episodes
Essential Skills and Experience
2-3 years’ experience in a brand or marketing role, preferably within pre-school/kids and/or licensing business
Genuine passion and knowledge of kids brands/IP in the UK and internationally
Experience and knowledge of the consumer product and/or licensing industry and UK retail landscape
Experience and/or knowledge in the digital/social space
Excellent communication skills – both written and verbal
Excellent interpersonal skills, a team player who can build relationships effectively with internal teams and external parties
Proven ability to manage multiple projects, juggle priorities and work effectively under pressure
Self-starter and problem solver
Brand focused with a creative eye and good attention to detail
Strong copywriting skills
Good numerical skills
Excellent PowerPoint and Excel skills
Desirable Skills and Experience
Experience of working in an International role
Experience of working in a small team or independent startup
International languages a plus
Adobe Suite or Photoshop skills
If you are interested and would love to join Team Bing, then please submit your CV and a covering letter to email@example.com
Bing YouTube Producer
A YouTube Producer is required for Acamar Films, a London-based independent company, founded in 2005 to create film and television projects to move and delight audiences worldwide and creators of the Emmy and Writer’s Guild Award winning and BAFTA nominated pre-school property – Bing.
This role is primarily about delighting our audience with a dynamic and regular schedule of well-crafted and thought through content. A strong eye for the best content and an excellent understanding of the pre-school audience are necessary.
It is a hands-on role reporting to Acamar’s Head of Digital and working closely with the wider team. You will have a proven track record in development and producing broadcast quality programming for children and coordinating a tight production timeline. You will also ideally have experience running a YouTube channel, understanding how best to optimise the content across a range of language-based channels for the end users.
In order to deliver this, you will work closely with the Head of Digital and other members of the team, across TV Production, Marketing, Licensing, Finance and Design. Excellent communication skills and the ability to work very openly and collaboratively with a highly motivated and engaged team are essential.
We’re looking for someone personable with lots of enthusiasm and plenty of production experience. If you are a natural creative, with a good track record of success, as well as having the tenacity to make things happen in complex situations – then this is the role for you!
DEVELOPMENT AND PRODUCTION: Creating content briefs and ensuring that videos are produced to the expected quality and are tied in with the Bing values. Managing the YouTube production team (be this an external MCN’s team through their brand manager and/or an in-house or freelance video editor, camera man, assistant producer or animator TBC)
COUNTRY PRIORITIES: Working with the head of digital to adjust the country roll-out plan to be aligned with evolving country priorities for Bing as an overall property, as well as for Bing on YouTube.
SCHEDULING: Scheduling and planning content roll-out in accordance with rights deals and a set budget. Working with an MCN to ensure the schedule of episode based content is in line with user requirements and trends and taking responsibility for original content scheduling.
REPURPOSING: Ensuring that content is repurposed where possible to work on other Bing owned and operated channels (e.g. Facebook and the website)
FINANCE: Reporting on revenue generated from YouTube channels.
COLLABORATION: Liaising with the wider team alongside the head of digital in order to ensure that content meets the needs of various aspects of the business (e.g. licensing and marketing)
RIGHTS MANAGEMENT: Overseeing rights management (e.g. taking down unauthorised content which will be carried out through an MCN or an in-house team member).
PARTNERSHIPS: Jointly managing partnerships with the head of digital to ensure that content is cross-promoted.
Experience and Skills:
Excellent communication skills and team player.
Minimum five years’ experience in the development and production of broadcast quality programmes for children.
Expert knowledge of project managing a video production timeline in line with a tight and regular schedule.
Ability to work across different language schedules simultaneously.
Minimum two years’ experience working on a YouTube channel.
Thorough understanding of how to grow a digital audience through scheduling, optimisation and promotion.
Degree level or equivalent
£40,000 – 45,000 depending on experience
To apply, please send a covering letter and CV to Stephanie Gauld at hr@acamarfilms.
Why Work For Us?
“As someone who previously worked in live film, Acamar has allowed me to discover the unique and very different world of animation – something I admired lifelong from afar! As Acamar is a successful yet small company not only have I been able to exercise my existing skills, but have now also acquired a great number of new ones. Bing is presently being introduced to multiple territories and so this is a very exciting time to be a part of such a friendly and proactive team, all within a homely, bright and pleasant office space in the heart of vibrant Camden.”
Discover more about the joyful, messy reality of pre-school life on the Bing website: