Former eOne and BBC Studios executive to drive the next phase of global consumer products growth for Bing

London, 11 November 2026 – Leading UK independent producer and distributor Acamar Films has appointed industry expert Andrew Carley as its new Executive Director, Global Licensing, as the company accelerates its international growth ambitions for Bing.

Working closely with CEO Mikael Shields and the senior management team, Andrew will lead Acamar’s global licensing strategy, putting consumer products at the heart of the company’s next phase of expansion, bringing Bing to even more young fans and families around the world.

Andrew joins the company with an impressive track record of building global licensing businesses and growing some of the world’s best-known children’s IPs. As EVP of Global Licensing at eOne, he was part of a team that expanded the licensing division to 100+ personnel across hubs in New York, Melbourne, São Paulo, Hong Kong, and Shanghai, helping transform Peppa Pig into a globally respected IP.

Andrew joined BBC Studios in 2021 as Director of Global Consumer Products, a role he held for three and a half years. In that role he led a team of more than 30 people across London, New York, Sydney and Beijing, overseeing a portfolio of properties that included BBC Earth, Doctor Who and the global hit Bluey. He then spent 18 months as Director of UK, EMEA and Asia Consumer Products.

His career also includes roles at CPLG and Marks & Spencer, as well as founding and running his own licensing agency, Tilt Licensing.

Mikael Shields, CEO of Acamar Films and Producer of Bing, says: “We’re all delighted to have Andrew joining us as a colleague. He brings rare global experience, strong category expertise, and an incredible reputation in the international licensing industry. He will now lead our global licensing expansion on Bing and we’re all excited to work with him.” 

Andrew Carley adds: “The quality of Bing’s programming and Acamar’s ambition for its global expansion makes this a very exciting move. I’m delighted to join a committed team and to bring my licensing and consumer products experience to the next phase of Bing’s growth.”