Industry veteran joins as company enters next phase of growth

London, 21 November 2025 – Acamar Films, the award-winning independent producer and distributor of the global hit animated series Bing, has appointed industry veteran and entrepreneur Sir Peter Bazalgette as its Chairman. Working alongside CEO Mikael Shields, and the Acamar management team, he boosts Acamar’s strategic leadership and strengthens the Board as the organisation accelerates its global expansion and creative ambitions. He succeeds Acamar investor, David Brierwood, who remains on the board.

Sir Peter Bazalgette brings a wealth of experience and a track record in both the UK and global media industries. He is a former Chair of ITV and of TV producer Endemol UK and has invested in a range of digital start-ups. Peter has been Co-Chair of the UK’s Creative Industries Council since 2021. He also chairs the Royal College of Art and previously chaired Arts Council England and was SID on the boards of YouGov and Saga and has served on Acamar’s board for three years 

Peter was a successful TV producer for many years, inventing and exporting some of the industry’s most well-known entertainment formats. His books include Billion Dollar Game, about the international TV business, and The Empathy Instinct. Previously Peter was a non-exec at the Department of Culture, Media & Sport and on the board of Channel 4.

Mikael Shields, CEO of Acamar Films and Producer of Bing says: “We are delighted to share this news. The appointment of Baz as Chairman brings invaluable advice and support to our Board. His extensive experience across broadcasting, production and the global media industry have already helped to accelerate our plans for global growth. 

Sir Peter Bazalgette adds. “I believe in Bing, and in Acamar’s mission to serve our youngest audience members in a way which actually does them some good”.

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