11 May 2020
Bing was awarded Property of the Year for its 2019 activity at the recent Bologna Licensing Awards in Italy.
The brand was awarded the prize thanks to the success of the licensing programme, the variety and quality of the products and consumer experiences, as well as the property’s ability to engage with its audience across multiple touchpoints.
Maurizio Distefano Licensing represents the Bing brand in Italy, working closely with Acamar Films on brand extensions. It has secured over 40 Bing licensees across a range of categories including location-based attractions.
Licensing…it’s a Bing thing!
For more information you can visit: http://www.bolognalicensing.com/en/events/bologna-licensing-award/7271.html