London, 18 April 2024 –  Acamar Films, the producer and distributor of the multi-award-winning pre-school animation, Bing, is proud to be partnering with the NSPCC for the third consecutive year for Childhood Day.

Childhood Day is the NSPCC’s flagship fundraising event to raise crucial funds to protect children. On 7 June 2024, nursery and school children across the UK will be getting together to celebrate childhood and raise money for the NSPCC.

Bing will take part in the NSPCC’s Childhood Day Mile, encouraging nurseries, children and their families to move a mile any way they like, to help support the NSPCC’s vital work. Participants will raise money to keep children across the UK safe. The NSPCC’s theme for this year’s Childhood Day is ‘Play your Part’ and Bing is there to help even little legs to move their mile by doing it as a team in a relay.

“We are thrilled to be partnering again with Bing for Childhood Day” said Katie Fudge, Schools Fundraising Development Manager at the NSPCC. “Bing’s dedication to early childhood development makes it the perfect partner for Childhood Day.”

Nurseries and early years practitioners that sign up to Childhood Day will receive bespoke Bing resources including activity sheets. Additionally, printed classroom posters and sticker packs will be sent directly to registered nurseries.

Registered nurseries can enter into a competition to win a visit from Bing and Flop on Childhood Day. Bing and Flop will join in with the children’s activities and help them move their mile. Nurseries and early years practitioners can sign up via the Childhood Day page.

The NSPCC’s Childhood Day campaign will target 10,000 nurseries and early years practitioners around the UK, including email marketing, radio, paid influencer marketing and regional press.

Katie Rollings, Chief Licensing Officer at Acamar Films said “Bing tells the small stories that make up those first experiences and shape our children’s understanding of the world and their potential within it. Childhood Day is a wonderful opportunity to come together, celebrate childhood and make a difference to children’s lives in the UK.”