London, 16 March 2023 – Acamar Films, the independent production and distribution company responsible for the animated series, Bing, have formed an exciting new collaboration with Chester Zoo, the UK’s most popular charity zoo, to launch a brand-new Bing experience for families with young children.

Between the 17^th April and 26^th May 2023, visitors to Chester Zoo will enjoy a range of activities inspired by the award-winning pre-school series, including a self-led activity trail and interactive storytime sessions.

Along the Bing trail, little ones will meet the adorable and rare Sumatran tiger cubs born at the zoo in January, discover what warty pigs eat, learn how endangered tree kangaroos climb, practice flapping their arms like a hornbill, and make noises like a critically endangered orangutan.

Bing and Flop costume characters will join zoo conservationists for the storytime sessions which will run at intervals throughout the day in the zoo’s Madagascar Basecamp, offering young visitors a chance to learn more about some of the 27,000 animals Chester Zoo is home to.

Kirsty Southgate, Director of Experiential & Promotions at Acamar Films said: “Bing is a curious explorer, keen to discover all that he can about the world around him. Bringing young children and their families an entertaining and educational experience such as this, will not only serve the conservation aims of Chester Zoo but also enthrall and inspire visitors.”

Dominic Strange, Commercial Director, at Chester Zoo said: “As a world leading conservation and education charity, we’re always finding new ways to connect young children with nature. Bing, with his enthusiastic approach to the natural world, is a great way to highlight some of the incredible species we share our planet with, inspiring a whole new generation of conservationists.”

The collaboration with Chester Zoo follows Acamar Films’ successful partnership with ZSL London Zoo in 2021 and complements the ongoing Bing experiences at Alton Towers Resort and Gulliver’s Theme Park Resorts, creating truly special days out for Bingsters and their families.