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BBC Children in Need

Acamar Films are proud to be joining forces with BBC Children in Need to inspire young children with this year’s fundraising efforts and make a difference to children and young people across the UK, at a time when it is needed most.

Donning their very own spotty ‘Pudsey’ ears, Bing and his friends will feature alongside the popular BBC Children in Need mascot across a range of fundraising activities, exclusive merchandise and more – giving pre-schoolers lots of imaginative ways to participate and help young people across the UK.

The packs will be full of easy and creative ideas – including dressing up, playing musical statues or going on a Bing treasure hunt. The BBC Children in Need website will also host Bing colouring-in sheets, craft activities and recipes to download.

Exclusive Bing BBC Children in Need product will also be available from September on The Bing Store, a one-stop-shop for all things Bing. A portion of the proceeds will benefit the charity. The specially designed range for Bingsters and grown-ups will include apparel, an apron, mug and towel.

The campaign will drive fundraising ahead of the 2021 BBC Children in Need Appeal night in November and will include highlights from the early years fundraising campaign.

“We are thrilled that Bing has been chosen by BBC Children in Need,” said Mikael Shields, CEO and Producer & Series Voice Director at Acamar Films. “The values that make Bing so important to our Bingsters, such as kindness, empathy and looking after one another, fit seamlessly with BBC Children in Need and we are delighted to see Bing and Pudsey inspiring young children in support of this wonderful cause.”

Claire Hoyle, Commercial Director at BBC Children in Need, commented: “We are delighted to be partnering with Acamar Films to bring Bing and Pudsey together this year for our nursery and pre-school fundraising campaign. Bing is so well-loved by children and we’re really excited to be offering them lots of fun Bing inspired activities they can take part in this BBC Children in Need day. Partnering with such a beloved programme will inspire our youngest supporters to get involved in fundraising and help make a positive impact on young lives in communities across the UK.”

Looking after each other… it’s a Bing Thing!

Visit for fundraising resources.


You can contact Acamar Films by email or by post:

Acamar Films Limited
Ground Floor
The Rotunda
42-43 Gloucester Crescent
London NW1 7DL

Tel: 020 3675 7450