Bing Takes to the Sea with Costa Cruises

London, 7 May 2024 – This summer 2024, Bing, the star of the multi-award-winning pre-school series, is heading on board Costa Cruises ships to meet fans as part of the first-ever cruise ship partnership for the hit property from independent creative studio Acamar Films.

From 1 June, families will be able to meet Rai Yoyo favourite Bing aboard the Costa Toscana and Costa Smeralda cruise ships each week for plenty of on-board entertainment including meet and greets, costume character parades and Bing themed parties and dance activities.

“Costa Cruises are experts at providing high quality family entertainment on their cruise ships with their dedicated children’s areas.” said Kirsty Southgate, Director of Experiential and Promotions, Acamar Films. “We are delighted to create a truly special experience for Costa’s youngest guests who can engage and interact with Bing making their holiday even more memorable. This partnership reflects our commitment to enriching family experiences and creating unparalleled memories for children and parents alike.”

Maurizio Distefano, President of the Maurizio Distefano Licensing agency states: “We are excited for this partnership, especially because Costa Crociere represents an excellency in the industry, which throughout its more than 75-year history has always been able to innovate to make guests happy, and Bing is the most beloved character among children today. It is a project that I am sure will prove to be a success. Children will be able to travel with their families and live unforgettable moments with their favourite character during the cruise!”.

Bing is available to watch on RAI Yoyo, Prime Video, Disney+, Vodafone, DeAJunior and Tim Vision, on the app Bing: Guarda, Gioca, Impara, as well as on YouTube, where Bing has over 5 billion views and more than 125 million hours of playback in Italy alone.

Families can buy tickets on the Costa Cruises website now and embark on this unforgettable experience together with Bing.