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FIRST LOOK! The Ultimate Bing Sleepover is Coming to CBeebies Land, Alton Towers Resort

Alton Towers Bing

Acamar Films have shared a first look of the new Bing-themed bedrooms coming to CBeebies Land Hotel at Alton Towers Resort in March 2022.

The rooms, along with a brand-new Bing and Flop live show, are part of Acamar Films’ recently renewed long-term partnership with Alton Towers Resort and BBC Studios, bringing exciting new announcements to CBeebies Land for 2022.

From March, Bingsters visiting CBeebies Land Hotel will be able to enjoy the ultimate sleepover in the two new bedrooms. The unique and colourful designs have been created especially for families with pre-schoolers and include a special interactive entertainment wall and lots of other toddler-friendly features.

Guests to CBeebies Land will also be able to experience the brand-new Bing and Flop live show, which will be performed daily in the Big Fun Show Time, and Bing’s Sleepover will continue to delight overnight guests at the hotel.

Kirsty Southgate, Director of Experiential and Promotions said, “Announcing these new Bing experiences at Alton Towers Resort is a fantastic start to the year. We are thrilled to continue our valued partnership with the BBC and Alton Towers, and incredibly excited at this wonderful milestone in our Bing journey. We can’t wait to see Bingsters’ reactions following the first sleepovers in March.”

Larry Roles, Marketing Director for Alton Towers Resort, said: “We are really excited to be adding the Bing bedrooms to our portfolio of experiences at the UK’s only CBeebies Land Hotel. We pride ourselves on providing truly immersive experiences for families to enjoy together and really captivate the imaginations of young fans. We’re sure both parents and children will love experiencing this fun, new addition to the hotel and we cannot wait to see them being enjoyed by our guests.”

Sleepovers…they’re a Bing thing!


You can contact Acamar Films by email or by post:

Acamar Films Limited
Ground Floor
The Rotunda
42-43 Gloucester Crescent
London NW1 7DL

Tel: 020 3675 7450