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The latest news from Acamar Films


Golden Bear takes the master toy rights for the UK, Ireland, EMEA and Australia with the first products set to launch for Autumn/Winter 2019

Acamar Films is delighted to announce that Golden Bear is the new master toy licensee for its hit pre-school property Bing.

A stalwart of the British toy industry and a leading force in the pre-school toy sector,  Golden Bear has been awarded the master toy rights for the UK, Ireland, EMEA and Australia.

Sandra Vauthier-Cellier, Chief Commercial Officer at Acamar Films commented: “We’re thrilled to welcome Golden Bear to the Bing family.  The team have demonstrated a genuine passion for the property and their record of success in the pre-school sector is unrivalled.  They are undoubtedly the perfect partner to capture the unique essence and values of Bing and transform them into a range of toys that children and parents love.”

The new Bing toy line will feature Bing, Flop and friends and include plush which will span basic, talking, feature, night-time and jumbo; figurines and playsets, role play items, bath toys and wooden peg puzzles.  The first products will launch in A/W 2019 and Golden Bear’s outstanding retail relationships and distribution capabilities will be key in driving the future success of Bing as its popularity accelerates in the UK and the international roll out continues in major markets across the globe.

Bing has seen extraordinary success since it launched on CBeebies in 2014. In the UK, Bing continues to be a top rated show on CBeebies and the BBC iPlayer.  With over 250 million requests since its launch, Bing is the number two most requested show across the entirety of the BBC.

Barry Hughes, Managing Director at Golden Bear added: “We are extremely excited about bringing our pre-school expertise and passion for toys and applying it to the wonderful property, Bing.  We have watched with great admiration as Bing has established himself in the hearts of pre-schoolers over the last few years, and the iPlayer views (which have surpassed anything we have seen before), are a true testament to how much pre-schoolers wish to engage with the characters.  We are truly delighted that Golden Bear can now be considered “A Bing Thing!”



You can contact Acamar Films by email or by post:

Acamar Films Limited
Ground Floor
The Rotunda
42-43 Gloucester Crescent
London NW1 7DL

Tel: 020 3675 7450